DEFLICK / INTERNAL ESTIMATING SYSTEM
USD / INTERNATIONAL PRODUCTION
AI FILM / COMMERCIAL / MOTION
AI VIDEO
COST CALCULATOR
A production-level planning estimate built around creative labor, iteration, finishing, usage and delivery — not the price of an AI subscription.
ESTIMATING METHOD / 2026
Production is priced around people, decisions and finishing — not raw generation.
The model uses role-days for direction, production, AI filmmaking, art direction, editing, VFX and sound. It then adds iteration allowance, deliverables, rights, contingency and a production fee.
Rate assumptions are informed by U.S. labor data and commercial production bid structure. Union talent, broadcast usage, celebrity likeness, custom music and major live-action work always require a tailored bid.